What You Get Free vs. What 90MM Adds
The business model is simple: use the framework free for as long as you want. Buy from us when you want the execution layer on top of it.
Free — the complete diagnostic and planning framework
Section titled “Free — the complete diagnostic and planning framework”Everything here is open source under GPL 3.0 and requires no payment to us at any point:
- The five thinking process skills — Current Reality Tree, Evaporating Cloud, Future Reality Tree, Negative Branch Reservation, Strategy & Tactics Tree
- The nine resistance layers and the change sequence that enforces them
- The soul diagnostic — the personality layer that calibrates the system to you
- The five-round business diagnostic that surfaces your constraint
- Automatic decision logging
- The master deployment prompt, which works for any business, not just real estate
- Weekly, monthly, and quarterly review structures
You can build your own skills and processes on top of all of it.
Paid — the 90-Minute Marketing Department
Section titled “Paid — the 90-Minute Marketing Department”What you are buying is the execution layer and the people:
- 50+ pre-built execution skills — content production, listing presentations, ideal client profiling, and the rest
- The skill-builder — detects capability gaps automatically and builds new skills to fill them
- AI employees — pre-built specialist agents
- Live training four times a week
- Office hours for individual questions
- Community support
All of that lives inside the community, not in the free repository.
See what the 90-Minute Marketing Department includes.
Paid — one-on-one consulting
Section titled “Paid — one-on-one consulting”A human consultant builds the system with you, inside your specific business. Custom processes, skills, and workflows for your practice.
Paid — the broker recruitment program
Section titled “Paid — the broker recruitment program”For brokerages rather than individuals. Backed by a profitability guarantee: you do not pay until the program has produced.
See The 90MM Broker Recruitment Program.
Where support sits
Section titled “Where support sits”If you are using the free framework, the documentation is your support. It is written so you should not get stuck — and the troubleshooting section covers what does go wrong.
If you are stuck anyway, you have two options: get in touch about paid help, or join the 90MM community where office hours exist for exactly this.
Free users get the tool, not our calendar. That is the trade, and it is what keeps the tool free.